The headline is definitely the key factor in most promotions and advertising.
Likewise, it is also the most important factor of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses.
It is the opening sentence or paragraph you use in any sales letter or written communication [...]

The headline is definitely the key factor in most promotions and advertising.
Likewise, it is also the most important element of any selling message “live or recorded, in person or by phone, audio or video” your company ever uses.
It is the opening sentence or paragraph you use in any sales letter or written communication you ever [...]