Writing Great Headlines for your business

Writing Great Headlines

Great Headlines are very important in Advertising.

Here, you will learn how to write headlines for your business.

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First, get some paper and pencil and start by doing the following. Ask yourself this. “What are the key reasons your customers purchase your product or service? In other words, what is the primary benefit or value, result or improvement or reduction or avoidance they end up receiving when they use your product service or business?

You should have several answers to this question. When you get them, rank them by the most valuable and specific and the most frequently desired.

How many ways can you measure or compare the effect or benefit your product or service for a customer? Write as many as you can on paper. Now go over each one of the key factors I shared with you and apply it by adapting it to your situation.

For example, pick out a few of the words that work, and try adding them to the advantage your product or service provides. Example, how to rid yourself of stress overnight … announcing a way to get twice the productivity out of every hour you drive to work. “Amazing discovery, get the job of three people done for the cost of just one,” etc.

Take each one of these “wonder words” and try writing a powerful headline.
Repeat with the tested “keyword,” ensuring you write each statement or cluster of thoughts down separately.

Don’t stop now since the fun has just begun.

An important word about your ROI return on investment.
Great copywriters and legendary sales trainers spend days… sometimes weeks… laboring over the details of a headline or opening statement for sales presentation.

Why?

Because, those “pros” know how much of pay-off this process produces. Don’t limit yourself to writing just one single headline. The top copywriters would write no less than 100 different approaches before they kicked out the three to five best, most powerful selections they would test out. You shouldnt settle for anything less. The more headlines and opening propositions you write, the more this mind-set will become your own.

If it’s a little uncomfortable at the beginning, that’s perfectly normal. Try this simple way, when you get stuck, ask yourself to fill in the blank describing the most powerful result your product or service provides. If you were talking to a customer about this result you’d be telling them how to what? Once you fill in that blank with the answer to the result your product or service produces, you have written your first really good headline so keep going!

You can Download a Free copy of “100 Greatest Headlines Ever Written” at Jay Abraham Strategy – www.JayAbrahamSystem.com to get a feel on how to write attention grabbing headlines should be written. You may use the headlines, change them and turn them into your own headlines.

Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay Abraham Coaching and his super income building home study system.

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