Importance Of Domain Name In Web Marketing

Domain parking may also refer to an advertising practice, more precisely called parked domain monetization used primarily by domain name registrars and internet advertising publishers to monetize type-in traffic visiting a parked or “under-developed” domain name.

The domain name will usually resolve to a web page containing advertising listings and links. These links will be targeted to the predicted interests of the visitor and may change dynamically based on the results that visitors click on. Usually the domain holder is paid based on how many links have been visited (e.g. pay per click) and on how beneficial those visits have been. The keywords for any given domain name provide clues as to the intent of the visitor before arriving.

Your first point of reference should obviously be your potential website visitors. An average Internet surfer is not comfortable with hyphenated domain names. Even if he is fond of a particular web site, he is habituated to punch in a name without the hyphen. In such a scenario, you will loose traffic, a really unwanted situation.

On the other hand, keyword loaded, hyphenated domain name is more likely to earn good SERPs as against a non-hyphenated domain that is not SEO optimized. A higher SERP will wipe out any disadvantage that your hyphenated domain name carried initially. This is because if a website has a high search engine ranking, people won’t need to type in the domain name in order to access it. They can simply click on the listing given in search engine results. And if they like the site, they will bookmark it, an action that is preferable, since it shows they are really interested in what the site has to offer.

It is highly important to also analyse whether your domain name would be more understandable with a hyphen. Let us consider an unusual domain name like molestationnursery.com. This is actually in reference to a website that talks about mole nurseries, not molestation. Yet, what will most website visitors think if they saw the domain name in that manner? Including hyphen at appropriate place will be prudent in such cases .It would also be better for SEO, since search engines would index mole-station-nursery.com with keywords related to moles.

Therefore your first choice should always be to configure non-hyphenated domain names, merely because such domain names are the flavour of the virtual world. Otherwise, you should try a domain name generator to get clues and suggestions. You will notice that a lot of domain name registration sites do make available simple domain name generators. But you should search for better ones so as to get vital inputs for creating a good domain name.

You can also consider domain name transfer, if you are not satisfied with the previous one. However, if you are also willing to change your domain name registrar as well, make sure that it is at least 60 days old; otherwise ICANN registrar will not allow it. However, if you want to renew it with your previous registrar only, wait for at least 45 days, otherwise the amount paid for renewal will not add one more year to your previous date of expiry and instead, the money submitted will go waste. Click for http://whyparkdomains.blogspot.com/

Good luck in transforming your parked domains into cold, hard cash!

Related articles:

• Ten Tips Before You Register a Domain Name
• Increase Web Site Traffic With SEO

Technorati Tags: Domain name, Domain name registrar, Search engine optimization, Search engine results page

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