Quick, Easy, Cost Effective Marketing
Posted by Writer on Jun 18, 2009 in Advertising • No commentsWith the morning sun shining bright you are sitting in your office. With a cup of hot coffee by your side and memories of the weekend’s activities still fresh in your mind, you feel relaxed and think, today at least, life is sweet.
You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. You blink to find an impeccably dressed stranger now sitting in the chair opposite. You are taken back; you didn’t hear a knock and just as you are about to confront this individual he begins in a calm and measured voice.
‘The deal is this’
‘I am going to display your product on a billboard at each of the world’s cities busiest junctions.’
‘I will be able to tell you how many people see the advertisement, their nationality, gender and age group.’
‘I will tell you exactly what they think of your product and can even give you their contact details. While they are reading the billboard I will make it possible for them to view your website and, if they feel the urge, make a purchase.’
‘I will have all this ready in two days and it will cost you less than a small advertisement in your typical trade journal.’
He pauses. ‘Interested?’
Now you might think that you should beware of offers that sound too good to be true, that you are going to wake up soon or maybe that you really should get a lock for that office door.
But let us just take time to reflect. If you are still reading this well I am that man who has come from nowhere and offered you a deal.
The advertising site is on the Internet and the billboard I’m offering is the humble online survey.
Take a fresh look and start to associate an online survey with ‘marketing’ and not with ‘market research’. Not any type of marketing but ‘Marketing’ with a capital ‘M’ and in flashing neon lights. Marketing that is quick, direct, effective and low cost.
You can advertise a published online survey on a website, or via email and like a billboard by the side of a transport hub, your message will appear in front of people. Unlike billboards where the number of people that see the advert has to be estimated and online survey accurately records the number of times a survey is started.
Online surveys can ask demographic questions such as age, gender and nationality and in doing so allows you to collate metrics about the effectiveness of your promotion and confirm that you are interacting with the target respondent on a one-on-one level.
Unlike a billboard where the message is often subliminal, or maybe just trying to achieve brand awareness, with an online survey you have the opportunity to connect with the public to find out what they really think about your product, how it relates to them, how it is perceived.
Using an online survey website it takes only minutes and hours to create a survey and using the power of the Internet an online survey can reach hundreds of thousands of people on a daily basis.
Throw in a prize as an incentive for people to complete the survey, maybe some Pay Per Click advertising to capture an even wider, or more focused audience and you are still talking low cost effective marketing.
‘So tell me. Do we have a deal?’
Related posts:
