How to Write Good Headlines for Advertising
Posted by Guest on Oct 22, 2008 in Advertising • 2 commentsHeadlines are very important in Advertising.
Here, you will learn how to write headlines for your business.
Get out some paper and a pencil and start by doing the following. Ask yourself this question. “What are the primary reasons your customers acquire, desire or seek your product or service? In other words, what is the primary benefit or advantage or value or performance, result or improvement or reduction or avoidance or advantage they end up receiving or getting when they use your product service or business?
You should have several answers to this question. When you get them, arrange them by the most valuable and specific and the most frequently desired.
How many ways can you measure or compare the effect or benefit your product or service for a customer? Write as many as you can down on a sheet of paper.
Now run through each one of the main elements I shared with you and apply it by adapting it to your situation.
For example, pick out a few of the words that work wonders, and try adding them to the benefit your product or service produces. Example, how to rid yourself of stress overnight … announcing a way to get twice the productivity out of every hour you drive to work. “Amazing discovery, get the job of three people done for the cost of just one,” etc.
Take each one of these “wonder words” and try your hand at writing a powerful headline.
Do the same thing with the tested “key word,” ensuring you write each statement down separately.
Don’t stop now since the fun has just begun.
An important word about your return on investment.
Top copywriters and legendary sales trainers spend days… sometimes weeks… laboring over the details of a headline or opening statement for an ad, letter or sales presentation.
Why?
Because, those “pros” know how much of pay-off this process produces. Don’t limit yourself to writing just a single headline. The great masters I’ve learned from would write no less than 100 different approaches before they kicked out the three to five best, most powerful selections they would test out. You should not settle for anything less. The more headlines you write, the more this mind set will become your own.
If you feel uncomfortable at first, that’s perfectly normal. Try this method, when you are stuck, ask yourself to fill in the blank describing the incredibly powerful result your product or service produces. If you were talking to a customer about this result you’d be telling them how to what? Once you fill in that blank with the answer to the result your product or service produces, you’ve written your first really good headline-so keep going!
You can Download a Free copy of “100 Greatest Headlines Ever Writen” at Marketing Genius Jay Abraham - www.JayAbrahamSystem.com to get an idea of how to write great attention grabbing headlines. You can use the headlines, revised them to use in your own ads.
Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Money Making Secrets of Marketing Genius Jay Abraham and his super income building home study system.
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