How To Choose The Best Auto Responder For Your Business
Posted by Writer on Sep 29, 2009 in Advertising • No commentsIf you are looking to start an online business, then you should know that using an auto-responder will play a huge role in your success. Properly configured, It will help you to better create relationships with potential customers in all ranges of the buying stage.
Auto-responders can be used for more than just “auto responding”. They can be used as a contact manager. For email management, they can be used to schedule future email blasts. Plus, they can help build and store multiple lists and email sequences while taking away all the tedious busy work of doing it manually.
There are basically 2 types of auto-responders:
• Subscription based auto-responders
This type is hosted by someone else. It may also be a little easier for a newbie to use. You will have a monthly fee to pay while using this one.
Monthly pay auto-responders also have a down side. You may be forced to pay more money for having lots of contacts. Other subscribers may share the IP address with the subscription type auto-responders. Because of spam rules, your emails, may not always reach their intended contact. Ultimately, buying a one-time server based auto-responder can save you money over using the subscription type.
• Auto-responders that you install on your own server
This kind has more plusses than minuses. To begin with, you will not be capped or penalized on the amount of contacts you have. Second, using a dedicated IP address will prevent you from getting blocked by the email providers because of someone else’s spamming efforts. Unlike subscription auto-responders, you will have better control of your contacts with this type.
Configuring options on this type include being able to set how many emails get sent per minute among others. Sending out too many emails at one time can draw a flag or even get your IP address blocked.
Following the right path, when it comes to auto-responders, can save you headaches, time and money. Pick carefully as this amazing tool can help you reap great rewards.
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